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	<title>Why Hire Me &#62; Blog &#187; Values</title>
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		<title>Start by Digging Deep &#8211; Values, Passions and Strengths</title>
		<link>http://blog.whyhire.me/2010/01/starting-by-digging-deep-values-passions-and-strengths/</link>
		<comments>http://blog.whyhire.me/2010/01/starting-by-digging-deep-values-passions-and-strengths/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 01:00:09 +0000</pubDate>
		<dc:creator>Patti Church</dc:creator>
				<category><![CDATA[Personal Branding 101]]></category>
		<category><![CDATA[Algonquin College]]></category>
		<category><![CDATA[Algonquin PR]]></category>
		<category><![CDATA[college students]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Values]]></category>
		<category><![CDATA[whyhire.me]]></category>

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		<description><![CDATA[Yesterday, my class of Algonquin PR students and I started the process of digging deep.  Many people think that our program is centered around social media tools.  There is no question that technology is a large part of getting your personal brand online but first you have to develop a clear message.
We start the process [...]]]></description>
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		<title>Declare Your Brand</title>
		<link>http://blog.whyhire.me/2009/02/declare-your-brand/</link>
		<comments>http://blog.whyhire.me/2009/02/declare-your-brand/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 15:48:04 +0000</pubDate>
		<dc:creator>Patti Church</dc:creator>
				<category><![CDATA[Personal Branding 101]]></category>
		<category><![CDATA[Algonquin]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[strengths]]></category>
		<category><![CDATA[Values]]></category>

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		<description><![CDATA[
I missed class last week, so we had to move things into a higher gear for the students this week.  The clock is ticking and they need to be ready for the job market in a few months.
Our focus this week was on making sure that they had done all their required research to [...]]]></description>
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		<title>First We Dig Deep</title>
		<link>http://blog.whyhire.me/2009/01/digging-deep/</link>
		<comments>http://blog.whyhire.me/2009/01/digging-deep/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 04:27:50 +0000</pubDate>
		<dc:creator>Patti Church</dc:creator>
				<category><![CDATA[Personal Branding 101]]></category>
		<category><![CDATA[Algonquin College]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[Tom Peters]]></category>
		<category><![CDATA[Values]]></category>

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Yesterday we took our first step towards personal branding our class at Algonquin College. As part of their assignment, the class had been asked to review Tom Peter
]]></description>
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