Fresh Meet 2009 – Algonquin Business Marketing Grads
The Algonquin College Business Administration Marketing Graduates (soon to be) are hosting a local networking event, Fresh Meet, on April 2nd.
Tag Archives: personal branding
Social Media Discussion Continued
I really enjoyed this weeks class.
Interview with Sarah Ormon – Switched On!
I interviewed Sarah Ormon, a student from our Transition to Marketing Professional course last Friday.
Blogging, Twitter & More
Last week in class,
Version 2.0 is LIVE!!!!
Version 2.0 of WhyHire.me is live for our 47 students at Algonquin College and they can actually do some fun things with it!
You Will Be Googled!
This will be my first post on WhyHire.Me, but I wanted to cover one very crucial aspect of your online footprint
Declare Your Brand
I missed class last week, so we had to move things into a higher gear for the students this week. The clock is ticking and they need to be ready for the job market in a few months.
Our focus this week was on making sure that they had done all their required research to clearly position their personal brand. Their personal research has revolved around defining their values, understanding their personality and looking at their strengths from a few different perspectives including on-line tools, their achievements and what their classmates have seen in them.
They have also been asked to think about their target. What audience are they looking at? Where do they want to work? What industry? What position? They don’t have all the answers, who does, but they need to have a target to start with. This is another part of their commitment to define their personal brand.
I threw a few big questions at them also including;
- What do you have to do to get to where you want to go?
- What do you want to get out of the next step in your career?
First We Dig Deep
Yesterday we took our first step towards personal branding our class at Algonquin College. As part of their assignment, the class had been asked to review Tom Peter
Personal Branding – a personal case study
In January of 2008, I made the decision to start a personal blog about things that interested me in my professional life – technology and communications. I wanted an opportunity to comment and post ideas that were outside the realm of Facebook and my corporate blog at my office. When it came time to seek out my next consulting project, the effort paid off. People I met had read my blog and took an interest in the subjects I was tracking and commenting on. The interviews were extensions to the conversations I had initiated online. I really enjoyed the experience – it gave me an incredible perspective on the power of personal branding and how much it has changed since the advent of desktop publishing back in 1984.
This google analytics chart shows the web site traffic I experienced as I went through the interview process. My conversations were spreading across the company! 
A friend (Robert Saric) went through a similar experience last summer. His blog posts generated all kinds of interest that landed him a key contract.
These experiences demonstrate the power of social networking and personal branding. Dan Schawbel has a great personal branding process at this link. Check it out!
