The @WhyHireMe Career Blog » marketing http://blog.whyhire.me Sun, 18 Sep 2011 14:08:59 +0000 en hourly 1 http://wordpress.org/?v=3.2 You Should be Reading Seth Godin’s Blog http://blog.whyhire.me/you-should-be-reading-seth-godin%e2%80%99s-blog/ http://blog.whyhire.me/you-should-be-reading-seth-godin%e2%80%99s-blog/#comments Wed, 02 Sep 2009 17:41:09 +0000 Patti Church http://blogdev.whyhire.me/?p=478 Read More]]> I have been a fan of Seth Godin for years. He’s led me down the path of permission marketing, purple cows and leading tribes.  As a marketing professor, I have introduced Seth to everyone of my classes.  As a consultant and business owner, I have applied his teachings and developed better business models and approaches because of them.  What sets him apart from other authors and consultants in his field is that he’s an amazing storyteller.  His short blog posts are both insightful and thought provoking but at the same time they are easy to remember and apply because of the stories he wraps around his teachings.

I’m grateful for his storytelling approach.  It has made me a part of his tribe, a better teacher, and a more astute business person.  I for one have become an information junky.  Not only because of my love for communication and  technology but also because I want to learn.  With all the information that’s out there, it’s nice to find a source that is anchored with an experienced perspective but also a visionary eye while at the same time intertwining real situations and people that pull the pieces together so nicely.

I would recommend that our students, teachers, and any other readers set up Seth in their RSS readers, follow him on twitter (where he announces his blog posts) or just check out his blog regularly.  It’s a good read and one I know you will learn from.

]]> http://blog.whyhire.me/you-should-be-reading-seth-godin%e2%80%99s-blog/feed/ 0 A lesson from industry – think about your objectives before choosing your tools! http://blog.whyhire.me/a-lesson-from-industry-think-about-your-objectives-before-choosing-your-tools/ http://blog.whyhire.me/a-lesson-from-industry-think-about-your-objectives-before-choosing-your-tools/#comments Fri, 13 Mar 2009 22:51:32 +0000 Andy Church http://blog.whyhire.me/?p=387 For all you soon to be marketers, think about your sales objectives before you launch into what was tried and true in the past. In this case, I refer to a recent spam I got from a prominent social media thought leader.

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