Kaplan Message – It’s your time…to simply remotely listen?

Faculty and students – what is your perspective on the Kaplan message?

The message states educators have failed you and that a new model of learning is in order. The actor and visuals suggest the solution is largely about remote distance learning – on a train, at home and in your jammies. I get that.

From our perspective, this message leaves 2/3 of the required changes off the table.

What changes?

• How about more open learning? Why not let students and faculty learn and share across classes, programs or heaven forbid different schools?
• How about offering students a voice such they can learn new ways to share and collaborate in a semi-private setting across their virtual class?
• Why note give students the means to link industry and external stakeholders to a classroom? This would facilitate alumni mentoring, project exchanges and downstream recruiting for those that reveal their potential in an open, more transparent way.

Many talented teachers are experimenting with all forms of new tools, methods and teaching practices aimed at stimulating creativity, innovation and new forms of learning. Early adopters of WhyHire.me were brave enough to move forward with our learning materials and supporting technology – we are all learning in an open and transparent way. Dave Donaldson, Jim Kyte and Wendy Threader from Algonquin College. Leighann Neilson from Carleton University. David Johnson and Michael Vourakes from Centennial College. Lyle Wetsch from Memorial University. Francis Gunn and David Martin from the Ted Rogers School of Business. All of these people stared down the traditional barriers to changing how students can learn and explore new forms of collaboration and communication using social media. Kudos to you all!

I went back to the Kaplan web site looking for a means to offer feedback on the video. I was fully expecting to read comments and learn other perspectives about learning 2.0. A basic search for the term blog rendered no results. I found all kinds of great looking material and the means to chat online with a recruiter…but no means to share, learn or discuss.

Since there is no venue for such a dialogue, let’s continue it here.

What do you think is missing in education?

How should it change?

What are the barriers to transforming how we learn?

READY, SET…..

We’re on the verge of a new academic term which is very exciting for us.  Within days we will have another 500+ users on the Winter 2010 version of WhyHire.me.  More users, more schools and a lot more changes!  A little daunting at times as we have worked into the wee hours but so incredibly exciting as we see our program grow and develop with the help of our users and their institutions.

Our inaugural term was Fall 2009, when we launched 650 users from Algonquin College, Carleton University and Centennial College onto the system.  We experienced a few bumps with provisioning (we were putting students in the right classes until exam time), interface usability issues (they all want the system to be like Facebook – although I am thrilled that we are being compared to a 350 million user system with thousands of staff, they are big shoes to fill and not the same kind of product), and it was obvious it was time to upgrade the blogging component.

Our students created a group called Facebook vs. Whyhire.me which provided us with feedback as well as the Support group that was set up by us.  In addition to the groups, we have had countless in class and online conversations with users about issues to improve and all of our schools did their own research into the use of WhyHire.me.

Overall, we are thrilled with the results and appreciate the feedback.  The Winter 2010 release will include integration of WordPress (Yeah!), a new Zone that will provide the learning tools in a very dynamic environment for users, and dozens of small changes that will make the usability and experience more enjoyable for everyone.  And of course, we have cleaned up the provisioning and we dramatically simplified our pricing model.

We know that all the students want it for free but as an organization we do not want to develop an advertising based model when the product is being delivered in educational institutions. We just don’t think it’s right and will continue to follow the model of student payment based on institutional, and professor endorsement in a class, similar to the textbook model. Students will receive an account to the social network plus their personal URL, an 80 page eBook and interactive learning modules. The pricing for Winter 2010 is $29 for 12 months or $39 for life. We simplified it for all the different programs and uses.

This term Memorial University will be integrating WhyHire.me into a E-Marketing class and the MBA program. The Ted Rogers School of Business Hospitality and Retail programs (Ryerson University) will be using WHM in two separate HR oriented classes. Algonquin’s PR students will be developing online personal brands and well as the 3rd year Business Marketing students, where we piloted the program last year, and lastly, we will have another gang at Centennial jumping into the world of personal branding.

So, we are on the edge of our seats: uploading, testing, teaching and just on the verge of ………GO.

Social media comes to class at Centennial College

In September of 2009, the WhyHire.me learning resources and software were incorporated into a third term course called Career Explorations at Centennial College in Toronto. In November, I dropped in on David Johnson, Dean of the School of Business, for a post mid-term update. This short video covers the background on why the materials and learning platform were used and it offers David’s views on the feedback from students and faculty.

The most interest part of getting WhyHire.me incorporated into a course or entire program is curriculum mapping. Life-to-date, we have incorporated WhyHire.me materials and software into public relations,  e-commerce, technology in business, transition to professional and business skills courses. Stay tuned for a detailed blog post from Patti Church, our Chief Learning Architect. Patti will layout several alternative ways to leverage the software, offline and online course materials, worksheets and additional learning resources.

Over the Hump & Playing in Their New Sandbox

It’s the end of October and also the middle of midterms for college and university students across the country.  I guess you could say we are over the ‘hump’ of the first term.  Getting over the hump means that we have activity in the WhyHire.me portal.  Most students are 60-75% finished their learning modules.  We are starting to see new photos uploaded, pitches being written, blog posts going up and videos being loaded.  And for the most part, unless you are in one of our classes, you can’t see any of it.

You can’t see anything because you are not in a class that has adopted WhyHire.me as a program and learning environment for personal branding.  Those that have chosen to use the program have closed the doors to the public while they learn and explore the world of social networking for personal branding.  Yes, this generation is very aware of social networks because of Facebook, MySpace and YouTube but they are not familiar or comfortable with using social networks for developing a professional presence.  That’s why we have developed a place where they can learn and experiment with their classmates and professors.  We’re also playing with them in their new sandbox.  We have 14 classrooms involved in business programs at Algonquin College, Centennial College and Carleton University.

I spoke to a few classes recently and here are a few comments from students in the class:

“The presentation was great, I really enjoyed it even though it was pretty early on a Friday morning. I can say it was very inspiring for me, gave me new ideas on to what I can do with me as a brand.”

“After your talk today (which very much inspired me), I was thinking I would film an introduction video of myself for the profile. A sort of visual media piece to make me stand out and inform people of what I’m about.”

“I think the lessons and system are very educational. The creativity and thought put into this system is very much appreciated. It’s about time we started stepping away from just the traditional resumes and use technology to help promote ourselves. Congratulations to you and your team for being so innovative and allowing a new perspective into the education system.”

I’m looking forward to the second part of the term, as more students play, experiment and start to understand the power of the developing their own personal brand.

Digging Deep at Carleton University and Centennial College

Patti and I had the opportunity to present at Carleton University and Centennial College as guest speakers last week. It was a tremendous opportunity to gauge the response of the students and faculty members. There is no question, the underlying content and learning objectives are new and atypical for post-secondary students.

The WhyHire.me program calls on career coaching, branding and social media tools and methods. Many students are not exposed to some of the questions we ask until they get to the career center in their final year. By starting earlier, we are aiming to help students take a more proactive approach to managing how they want to be perceived by future employers and build their confidence.

In short, when we Dig Deep we encouraging them to:

• Understand their strengths and passions,
• Discover their underlying values and personality traits,
• Develop action plans to manage their weaknesses,
• Seek out opportunities to gain experiences to support their brand identity.

With that completed, students are in a far better position to develop their positioning pitch, which is the foundation of their brand.

Getting Caught Up

It’s been week since I have written a blog post.  Once again, breaking the blogging golden rule but I’m giving myself some latitude because we have been in the middle of officially launching WhyHire.me.  Although in theory, I should have been writing more.  But moving on…

Over the last month, we have launched the second version of our WhyHire.me portal, finished up a 70 page eBook which is embedded in the portal and produced 7 interactive presentations which will be used by teachers and students either in the classroom or as stand alone interactive learning modules.  It’s been a lot of work but rewarding on so many levels.  I really feel that what we have developed a product and program that will has tremendous value for those preparing for their professional lives.  I wish someone had pushed me and asked me the questions we are asking of our students when I was 20ish.  We are giving them a leg up on their careers and a perspective which all knowledge workers need in this economy.

WhyHire.me is being used in 12 classrooms this term.  We are getting the professors up to speed on the technology (social networks) but they will all be ready to fly with the content by the end of the week.  Everyone involved in the program has been very positive, and like ourselves, believe that this program has great value to our students.
Over the next couple of weeks, we will share feedback from our users here.  I will be team teaching at Carleton in the Sprott School of Business alongside Leighann Neilson, so I will have first hand input from the ‘trenches’.

I want to once again thank all our partners who have taken the next steps with us.

At Algonquin College, we would like to thank Wendy Threader, Jim Kyte, Dave Donaldson, Wayne McIntyre, Terry Frederick, Marc Johnstone and Noni Stukel.  Algonquin piloted our program last year and showed great leadership and a real understanding and interest in helping their students.  The Algonquin students in the School of Business are lucky to have people like this behind them.
At Centennial, our thanks go out to Liz Smith, David Johnson, Michael Vourakes and Linda Donville. These faculty members saw the potential associated with the curriculum and the associated outcomes. Their students get to learn how to use social media tools for research, collaboration and online communications – plus the added bonus of each student being able to fire up a comprehensive portfolio of experiences gained at Centennial College.