What will a publisher look like in 5 years? If the web is a global learning environment, what roll will they play?
I have been noting more teachers embracing all kinds new content and material they are assembling and bringing into class. At my spouses
college, more and more classes are not using traditional textbooks. They are getting material from the web, direct publishers and the like.
The advent of social media is creating a network of collective experts that as a whole, can overpower the reach, depth and knowledge of one or a few co-authors. So, what does the future hold for a traditional textbook publisher?
I get the impression they will need to transform how they aggregate, assemble and edit learning materials. In my opinion, it will turn their existing model upside down…from sales to production to ongoing textbook revisions.
Will they change or will Amazon, Blackboard, Apple, Desire2Learn or Google become the next generation textbook publisher? Will a publisher need to think more like a portal? Will content need to edutain?
I have taken our content and software to traditional publishers. The reaction has been well received by staff that are younger or that have stay connected to how the web is transforming learning and communications.
What is your perspective? I am keen to hear your views.


