Graduating Algonquin PR Students Using WhyHire.me
The first three classes of the WhyHire.me program focus on developing a positioning pitch which will set the tone and theme for a student’s WhyHire.me profile. A few pitches from the Algonquin Public Relations class follow.
Ashlie Cormack: A willingness to embrace change and commitment to her values are what set Ashlie apart. She strives to be passionate not only for her work, but for the people she works with. Her skill comes from leadership roles in academic and athletic environments. Her ideal job isn’t restricted to the “9-5” but is integrated into every aspect of her life.
Mae McCrae: Mae McCrae is a compelling speaker with a passion for positively influencing lives. A former youth leader, she now manages a young marrieds group, drama, and music department for her church. Mae has a flare for giving a project a unique and recognizable stamp. Her way with words and great listening skills will be valuable to any organization.
Jessa Millar: Jessa is very passionate about the success of causes she works on. She has a lifelong history of involvement in her community. Delivering a constant out-pour of creative ideas, she makes connections and mobilizes action. Jessa’s problem-solving skills, personable nature and contagious enthusiasm make her a valued part of initiatives she engages in.
Once these students have created their pitches, they then work to develop their profiles using text, photos, blog posts, Twitter feeds to support and prove their pitch. They will look at their school, volunteer, work placement projects, extra curricular, and part-time work to present rich experiences that are valuable to prospective employers. I’m impressed with this bunch, they have a lot to offer their industry.
Right now their profiles are private but when they are ready, we’ll let you know.
DoGood has been getting some great traction in the blogsphere and press this past couple of weeks. Dogood provides web 
surfers a way to see selective advertising that is tied to green causes. Half of its profits are funneled back to green, philanthropic, health and wellness related causes.
When Faisal Sethi kicked off the project, I had every belief his story would challenge conventional norms within the online advertising world. What advertisers are going to put up with plummeting click through rates? I suggested he could become a new poster boy for Rupert Murdoch, given his views about free content and today’s online advertising models.
I noted Dogood recently posted a special note to publishers which clearly states DoGood does not strip away or block ads from their sites.
So there you have it – no piracy here. He is simply giving people choice when it comes to advertisers they want to browse while they surf. Does this mean causes are now the central linchpin in advertising buys? Does one pitch placement to the likes of DoGood instead of a media broker? Time will tell – it all depends on the depth and reach of such a movement.
To that end, I thought it best we start designing the t-shirt that started a movement called cause driven online advertising. Here is one I shopped up over the weekend. It is ripe for CafePress 
