Social Recruiting…you need to be there.

Recruiting practices are evolving very quickly. Kristi Stubbs, a recruiter for Starbucks Canada use all kinds of social media to narrow in on candidates. In her words, it is a better use of her time. The ROI associated with finding like-minded groups of people online, interacting with them, looking for referrals and posting jobs via Twitter is simply higher. The alternative model of posting a position on Monster or Workopolis simply takes much longer to weed through candidates that have relevant education or experience.

Dawn Mullar, from the Helping Friends Career Network, is a huge advocate of using the web and networks of people that share their experience and requirements online.

The two page resume is a nice leave behind…but it won’t help you market your potential, skills you have learned and experiences you have picked up through your education. As future graduates coming to the work force, you need to think about how you can create opportunities or solve business problems for your future employers. Use the web to your advantage and get engaged with people and industry issues (opportunities and threats) around your course of study and future career interests.

For those of you enrolled in WhyHire.me, I hope you will dive into the program feet first and build your brand with our program.