Great story telling in action
Be it personal branding or getting people to move on an agenda, a great story can draw in your audience and compel them to act. A story that can draw on emotion, sentiment or critical thinking can have a much greater impact.
Check out this production on the benefits of banking locally. My bet is, George Bailey is someone that 98% of North Americans can identity with. Someone did a great job linking the underlying storyline of Its a Wonderful Life to the merits of community banking.
One Response to “Great story telling in action”
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ron_van_holst on January 1st, 2010
We watch “It’s a wonderful life” as a family every Christmas eve. It wasn’t a box office hit in it’s day, but has become a timeless classic because it is a great story. A story that one man can make a difference in the lives of many – a man of integrity – a man who values people over money – a man who uses his skills to help others. As seen in this video, it’s a story that is even more powerful in light of recent events.