Recruiting practices in transition. How it’s done at Starbucks.

Kirsti Stubbs, Recruiter at Starbucks Canada, offered her perspective on how social media is changing the recruiting landscape. This five minute Q and A video offers details as to why she uses tools such as Twitter, blogs, Facebook, Linkedin and now WhyHire.me to source and learn more about potential candidates for retail management positions and regional positions across Canada.


An online profile and active engagement in industry topics helps her get a better impression of what a candidate is all about. Our goal is to teach students the finer points of how to build an effective online profile and presence that will help tomorrow’s graduates connect with people like Kirsti.

She represents the traditional early adopter that is working out the best way to leverage all these great tools. Over time, her methods and tools will change, but the take-away points are as follows:

  • Students and working professional have to embrace online personal branding – the traditional job search model is fundamentally changing;
  • Employers will be using job boards increasingly less;
  • Job seekers must have a personal branding strategy and associated platform they can use to develop and maintain their online brand;
  • Over time, students and working professionals can attract employers to their profile, provided they stay committed to Deploying Their Brand on a sustained basis.

3 Responses to “Recruiting practices in transition. How it’s done at Starbucks.”

  1. JonathanDuarte  on October 16th, 2009

    Thanks Kirsti for letting everyone know the your thoughts. This is great information.

  2. amy_chamberlain  on October 27th, 2009

    That is so interesting! Starbucks is one of my favorite brands because of how they implement everything and anything into their work. I also like how they go beyond coffee and treats and do a lot of work with people all over the world to make their lives a better place. A company will always get my attention if they are more then what they are made out to be. I.e. Starbucks is more then just a coffee shop.


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