Digging Deep at Carleton University and Centennial College

Patti and I had the opportunity to present at Carleton University and Centennial College as guest speakers last week. It was a tremendous opportunity to gauge the response of the students and faculty members. There is no question, the underlying content and learning objectives are new and atypical for post-secondary students.

The WhyHire.me program calls on career coaching, branding and social media tools and methods. Many students are not exposed to some of the questions we ask until they get to the career center in their final year. By starting earlier, we are aiming to help students take a more proactive approach to managing how they want to be perceived by future employers and build their confidence.

In short, when we Dig Deep we encouraging them to:

• Understand their strengths and passions,
• Discover their underlying values and personality traits,
• Develop action plans to manage their weaknesses,
• Seek out opportunities to gain experiences to support their brand identity.

With that completed, students are in a far better position to develop their positioning pitch, which is the foundation of their brand.