Innovation versus Reinvention
Mitch Joel asks an interesting question about internal innovation versus industry reinvention. From my experience and perspective, the answer is a function of how well an organization values its people, their innovations or ideas borrowed from other early innovators.
Industry disruptions can come from within an organization or from outside. Does it really matter who came up with the slideware? Rio and Compaq were the first companies that produced MP3 players in 1997, but Apple was the company that everyone assumes came up with the iPod concept in the first place. Someone at Apple marched a solid idea up to Steve Jobs and voila, several divisions within the company started moving very quickly. The culture and management team were open to new ideas and hungry for innovations that would help reboot a company that was in need of a disruption.
New graduates that are interested in pure innovation or building out creative visions and stories, should be thinking about this as they head out for interviews. If its a large company, ask how people get rewarded for new ideas and how they get presented. If the answer leaves you confused, think about working for a smaller company that has a solid innovation, great early customers and ability to execute.
