Declare Your Brand

I missed class last week, so we had to move things into a higher gear for the students this week. The clock is ticking and they need to be ready for the job market in a few months.

Our focus this week was on making sure that they had done all their required research to clearly position their personal brand. Their personal research has revolved around defining their values, understanding their personality and looking at their strengths from a few different perspectives including on-line tools, their achievements and what their classmates have seen in them.

They have also been asked to think about their target. What audience are they looking at? Where do they want to work? What industry? What position? They don’t have all the answers, who does, but they need to have a target to start with. This is another part of their commitment to define their personal brand.

I threw a few big questions at them also including;
- What do you have to do to get to where you want to go?
- What do you want to get out of the next step in your career?

We’re still working on strategy. They are also setting up a bunch of social media accounts.

I will see the class again on Feb 24th, they have a trade show to organize and a break to take over the next two weeks.

They will be returning to class with their ‘Positioning’ Pitches in the WhyHire.me portal plus a professional photograph which represents their personal brand image.

We’re finally starting to move forward.