Archive for February, 2009

You Will Be Googled!

This will be my first post on WhyHire.Me, but I wanted to cover one very crucial aspect of your online footprint

Step Into Our Classroom – Transition to Marketing Professional

I wasn’t able to cover everything I wanted to in class this week.

I Broke the Blogging Golden Rule

Blogging is a commitment.

Declare Your Brand

I missed class last week, so we had to move things into a higher gear for the students this week. The clock is ticking and they need to be ready for the job market in a few months.

Our focus this week was on making sure that they had done all their required research to clearly position their personal brand. Their personal research has revolved around defining their values, understanding their personality and looking at their strengths from a few different perspectives including on-line tools, their achievements and what their classmates have seen in them.

They have also been asked to think about their target. What audience are they looking at? Where do they want to work? What industry? What position? They don’t have all the answers, who does, but they need to have a target to start with. This is another part of their commitment to define their personal brand.

I threw a few big questions at them also including;
- What do you have to do to get to where you want to go?
- What do you want to get out of the next step in your career?


Read more

Your Audience Has to Be Ready to Listen

An old friend of mine sent this story to me last week.